EUR is a residential and business district in Rome, Italy, located south of the city center. The area was originally chosen in 1930s as the site for the 1942 world's fair which Benito Mussolini planned to open to celebrate twenty years of Fascism. EUR was also designed to direct the expansion of the city towards the south-west and the sea, and to be a new city centre for Rome.[1] The planned exhibition never took place due to World War II.
Most of the area is property of EUR S.p.A., a company owned by the Ministry of Economy and the Rome municipality.[2]
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The complex was planned to be home to a World Fair to celebrate the twentieth anniversary of the March on Rome and the beginning of the Fascist era. The autonomous agency responsible for organization and construction of the project, the E42 (Esposizione 1942), was created on 26 December 1936.[3]
The general commissioner of the agency, Vittorio Cini, presented a list of the most prominent italian architects available to Mussolini. The list included Adalberto Libera, Enrico Del Debbio, Giuseppe Terragni, Giovanni Michelucci, Eugenio Montuori and Giovanni Muzio. Among the large list, Marcello Piacentini (head of the project), Giuseppe Pagano Pogatschnig, Luigi Piccinato, Luigi Vietti and Ettore Rossi were chosen.[4] The first project, on an area of 4 km2 (1.5 sq mi), was presented in 1938.
The name was later changed in EUR and the final project was presented in 1939.[5] However the Expo never took place due to the Second World War, and the original project was left uncompleted when the works had to stop in 1942.[5]
After the war, the uncompleted EUR development was severely damaged.[5] However, the Roman authorities found that EUR could be the onset of an out-of-town business district, which other capitals did not begin planning until decades later (London Docklands and La Défense in Paris). Therefore, during the 1950s and 1960s the unfinished Fascist-era buildings were completed, and other new buildings were built in contemporary styles for use as offices and government buildings, set in large gardens and parks.
EUR was almost fully completed for the 1960 Olympics, held in Rome. At that time, most of the important infrastructures, such as the Palazzo dello Sport (designed by Nervi and Piacentini) and the Velodromo were completed.[4][5]
The EUR development agency, born in 1936, became a Società per Azioni on 15 March 2000,[4] and is still responsible for some aspects of management and organization of the area.[6]
The initial project was presented in 1938 under the direction of Marcello Piacentini. The design was inspired, according to the fascist ideology, to Roman Imperial town planning,[5] with modern elements which came from Italian rationalism, the result being a sort of simplified neoclassicism.
The project develops over orthogonal axes and large and stately buildings, built mainly of limestone, tuff and marble, traditional materials associated with Roman Empire architecture.
The most representative building at EUR, and the symbol of this architectural style, is the Palazzo della Civiltà Italiana (1938–1943), an iconic project which has since become known as the "Colosseo Quadrato" (Square Colosseum). The building was designed by Giovanni Guerrini, Ernesto Lapadula and Mario Romano, also inspired by Metaphysical art.
Other notable buildings are:
Several museums are also present. These comprise the Museo della Civiltà Romana[7] (Roman Culture Museum), the Museo Nazionale dell'Alto Medioevo (National Museum of the Middle Age) and the Museo Nazionale Preistorico Etnografico Luigi Pigorini[8] (Prehistoric Ethnographic Museum). A new planetarium, connected to the Astronomy Museum, opened in 2004.[9]
Today EUR is a residential and business district, headquarters of many private and public entities, such as Confindustria, the Ministry of Health, the Ministry of communications, the Ministry of the Environment, the SIAE, the ICE institute, Eni company, Banca di Roma, Poste Italiane, INAIL, INPS and many other multinational companies.
The Fascist architecture of EUR was prominently featured in Michelangelo Antonioni's 1962 film L'eclisse. The location was also used as the headquarters of Mayflower Industries in the 1991 movie Hudson Hawk and served as a backdrop for scenes from the 1999 film adaptation of Shakespeare's Titus Andronicus.